Thank you to everyone who attended the 2013 Distribution Symposium. Below are some key points for you to keep in mind when bringing your products or services to the market. We look forward to seeing you at the 2014 Distribution Symposium.
- Be prepared to adapt to change quickly to continue growing your business.
- Keep in mind Dave Peacock’s principles for effective distribution:
- Transparency: Always be clear on intentions and expectations
- Accountability: Consequences for failure to perform
- Discipline: Routine, financial, “inspect what you expect”
- Integrity: Do what you say you are going to do
- Ambidexterity: Must be able to adapt/change with business
- Ownership: Active owners are key – owners make the difference
- Great People: Great people attract more of the same
- Make sure your contracts are adapted to your business and reflect your current practices.
- Ensure objectives are communicated down the distribution chain and that information is sent back up.
- Make your company a learning organization: track failures and what you learned from them. If an initiative is unsuccessful, be sure to record your learnings so they are not lost.