Baer_JR-75John Baer and his co-authors, Anders Fernlund – NOVA, Susan Grueneberg – Snell & Wilmer, LLP, and Jane LaFranchi – Marriott International, Inc., discuss the challenges a non-U.S. franchisor will face in entering the U.S. Market in the article, “Taking the Leap: Bringing a Foreign Brand to the United States,” published by the International Journal of Franchising Law. Read the article.